MINNAE is a pioneering Hungarian luxury jewellery brand. Our aim is to create jewellery that makes the wearer’s smile truly unique and unforgettable in a safe way. Each piece is individually handcrafted, perfectly tailored to our customers' needs and characteristics.

The story of MINNAE

A smile can be the beginning of the most exciting stories in our lives; it feels good to give and to receive one.We set ourselves the goal of designing jewellery that helps draw attention to smiles.

Where did the idea come from?

“As a child, I first saw dental jewellery on one of my mother’s colleagues. I instantly loved it and wanted a small decoration for my teeth. However, my mom, being a dentist, explained the drawbacks. Later, as a dentist myself, I still couldn’t fully recommend traditional dental jewellery. That’s when I decided to design my own jewellery, something I would wear and happily recommend. With MINNAE smilejewellery, I’ve achieved that.”

Dr. Szabó Zita Noémi
Founder of MINNAE

Our goal

MINNAE smilejewellery is designed to highlight the beauty of healthy teeth and gums, while also raising awareness about gingivitis, which affects nearly 70% of the adult population. If left untreated, gingivitis can lead to periodontitis, one of the main causes of tooth loss. We are committed to dental prevention, ensuring the lifelong preservation of teeth. Our ongoing motivation is to make MINNAE smilejewellery a symbol not only of beauty but also of oral health.